The founder’s mindset (and why it matters when you work with me)
What I mean by “founder mindset,” why it’s valuable, and the receipts across my ventures that show I’ve run the full business cycle — repeatedly.
Lumate was an adtech and real-time media trading venture that emerged from the Interdisciplinary Design Collaborative (IDC) and the mobile app studio era (IDC Projects). It became the “AdTrade” chapter: high-throughput systems for buying, selling, and pricing digital media, built under real constraints.
The work combined product strategy, technical architecture, fundraising, and operational execution — plus the hard lessons that come from operating inside capital structure, market pressure, and technical complexity at the same time.
If you want the cohesive narrative version, start with: The Lumate Arc.
IDC Projects: the student-run mobile app and game studio
How IDC Projects shipped 25+ mobile apps, built Memory Matches into a $1M+ franchise, and became the product-and-data engine that eventually grew into Lumate.
Lumate AdTrade — Algorithmic Ad Media Trading Platform
As co-founder, led a 10-engineer team to build a demand-side and supply-side platform that operated as a real-time market-maker in programmatic advertising —...
The Lumate Arc: From Student App Studio to Adtech Venture
A public overview of how Lumate grew out of student projects, became a high-scale mobile advertising platform, hit structural limits, and reshaped what came next.
Capital Innovators — Startup Accelerator Participation
Participated in a 6-month startup accelerator in St. Louis as CEO/Founder of Lumate, refining business model and go-to-market strategy with mentorship from...