The Lumate Arc: From Student App Studio to Adtech Venture
A public overview of how Lumate grew out of student projects, became a high-scale mobile advertising platform, hit structural limits, and reshaped what came next.
Overview
As co-founder, led a 10-engineer team to build a demand-side and supply-side platform that operated as a real-time market-maker in programmatic advertising — buying and selling digital ad impressions in under 100 milliseconds, billions of times per day. The system spanned Django, AWS, Docker, Redshift, Kinesis, Redis, and a custom ML pipeline for bid pricing.