The Lumate Arc: From Student App Studio to Adtech Venture
A public overview of how Lumate grew out of student projects, became a high-scale mobile advertising platform, hit structural limits, and reshaped what came next.
Overview
Before TensorFlow existed, built a continuously-learning SQL-based machine learning system that optimized real-time bid pricing for programmatic advertising — ingesting auction outcomes, recalculating pricing models, and deploying updated parameters automatically.