The founder’s mindset (and why it matters when you work with me)
What I mean by “founder mindset,” why it’s valuable, and the receipts across my ventures that show I’ve run the full business cycle — repeatedly.
IDC Projects was the mobile app and game studio arm of the broader IDC ecosystem. I co-founded it as a spinout from IDC and registered the DBA in Missouri in early 2012.
If you want the full narrative version, start here: IDC Projects: the student-run mobile app and game studio.
The studio produced a broad portfolio of App Store products, including the Memory Matches franchise, and it learned the real mechanics of distribution and monetization: analytics, ad mediation, release pipelines, and the operating cadence required to ship and maintain many small products at once.
Here is the studio’s own demo reel from 2012 — one minute of the actual games:
At peak, the portfolio generated meaningful ad revenue (enough to fund further experimentation), and it produced the experiential data that later fed into Lumate: ad performance changes materially when inventory has better contextual and audience information. The venture path from “make apps” to “build ad infrastructure” starts here.
IDC Projects Mobile App and Game Studio
A mobile studio that created 25+ iOS and Android apps with 20+ university collaborators during the earliest days of the App Store. The studio operated across...
IDC Projects: the student-run mobile app and game studio
How IDC Projects shipped 25+ mobile apps, built Memory Matches into a $1M+ franchise, and became the product-and-data engine that eventually grew into Lumate.
Memory Matches — Managing the Franchise
A decade-long mobile game franchise that hit #1 Game on the US App Store, was downloaded by millions, and generated over $1M in revenue across 15+ derivatives...
Barcode Scan — First iOS App
The first app built for the App Store in 2009. Ported the ZXing barcode library, handled graphics and affiliate partnerships. Users could scan a barcode and...