The founder’s mindset (and why it matters when you work with me)
What I mean by “founder mindset,” why it’s valuable, and the receipts across my ventures that show I’ve run the full business cycle — repeatedly.
IDC Projects was the mobile app and game studio arm of the broader IDC ecosystem. I co-founded it as a spinout from IDC and registered the DBA in Missouri in early 2012.
If you want the full narrative version, start here: IDC Projects: the student-run mobile app and game studio.
The studio produced a broad portfolio of App Store products, including the Memory Matches franchise, and it learned the real mechanics of distribution and monetization: analytics, ad mediation, release pipelines, and the operating cadence required to ship and maintain many small products at once.
At peak, the portfolio generated meaningful ad revenue (enough to fund further experimentation), and it produced the experiential data that later fed into Lumate: ad performance changes materially when inventory has better contextual and audience information. The venture path from “make apps” to “build ad infrastructure” starts here.
IDC Projects Mobile App and Game Studio
A mobile studio that created 25+ iOS and Android apps with 20+ university collaborators during the earliest days of the App Store. The studio operated across...
IDC Projects: the student-run mobile app and game studio
How IDC Projects shipped 25+ mobile apps, built Memory Matches into a $1M+ franchise, and became the product-and-data engine that eventually grew into Lumate.
Memory Matches — Managing the Franchise
A decade-long mobile game franchise that hit #1 Game on the US App Store, was downloaded by millions, and generated over $1M in revenue across 15+ derivatives...
Barcode Scan — First iOS App
The first app built for the App Store in 2009. Ported the ZXing barcode library, handled graphics and affiliate partnerships. Users could scan a barcode and...