IDC Projects: the student-run mobile app and game studio
How IDC Projects shipped 25+ mobile apps, built Memory Matches into a $1M+ franchise, and became the product-and-data engine that eventually grew into Lumate.
Overview
A mobile studio that created 25+ iOS and Android apps with 20+ university collaborators during the earliest days of the App Store. The studio operated across four app stores simultaneously and required managing everything from game design and graphics to ad mediation, A/B testing, and platform migrations over more than a decade.
Longer narrative version: IDC Projects: the student-run mobile app and game studio.
The Lumate Arc: From Student App Studio to Adtech Venture
A public overview of how Lumate grew out of student projects, became a high-scale mobile advertising platform, hit structural limits, and reshaped what came next.