IDC Projects: the student-run mobile app and game studio
How IDC Projects shipped 25+ mobile apps, built Memory Matches into a $1M+ franchise, and became the product-and-data engine that eventually grew into Lumate.
Overview
A decade-long mobile game franchise that hit #1 Game on the US App Store, was downloaded by millions, and generated over $1M in revenue across 15+ derivatives on iOS, Android, Amazon, and Microsoft app stores.
The Lumate Arc: From Student App Studio to Adtech Venture
A public overview of how Lumate grew out of student projects, became a high-scale mobile advertising platform, hit structural limits, and reshaped what came next.