Visitor Data Inc (VDI) is an intelligence solution used in audience measurement, mobility analytics, and automotive marketing for ad retargeting and promotion. It helps businesses understand consumer movement patterns and target marketing based on real-world behavior.
My involvement was as a data supplier and integrator, connecting Great Data Lake datasets into VDI’s audience and mobility analytics products. This partnership is a clean example of the downstream value of the data infrastructure work: the product reaches end-market customers through a commercial channel rather than only as a standalone dataset.